Year in Review: 2012
It’s been an exciting but exhausting year here at Postmasculine. It’s the year that this site took “the leap” and went from just another profitable dating blog to a monster site and full-blown business. There was a lot of stumbling through site designs, branding and re-branding, and honing of the site’s message, but everything appears to be stable and permanent now.
Below are some of the highlights for the past year along with links to some of the most important articles. At the end are a few thoughts on what 2013 may bring.
The most well-received articles this past year were a series of guides I wrote on popular self development and lifestyle topics.
A New School of Men’s Dating Advice
The quantity dating advice articles slowed down in 2012, but their quality was at an all-time high. Models: Attract Women Through Honesty is selling almost 500 copies a month. In May it was revised and given a glossary to help people understand the concepts better.
There were only a couple of classic takedown articles of PUA ideas that used to be mainstays around here, but they were solid and expansive: Limitations of a Bootcamp and How “Inner Game” Can Make You Worse.
Instead, I focused more on breaking new ground and applying real psychology to our dating lives. We talked about why it’s so hard to improve your dating life, how pornography can ruin your sex life, why much of evolutionary psychology is bullshit, how to deal with your sexual shame, and how our perceptual biases affect who we’re attracted to. The conclusion, of course, was that you should just shut up and kiss her.
In July, my article on my travel experience in India went viral. I followed it up by writing 10 Things Americans Don’t Know About America which was shared over 194,000 times on Facebook. I spent the next three days in a quivering heap on the floor. After I collected myself, I wrote about what it’s like to have 2,000 people send you hate mail and have no less than 500 people nitpick your use of “American” in the appropriately-titled follow-up post called When Shit Hits the Fan.
I didn’t realize it until just now, but we launched five — FIVE!!! — products this year. I also did three full site redesigns. No wonder I was so stressed and burnt out by the end of the year. I’ll spare you the sales pitches, but here are the products we launched, in order:
The Approach Program – An interactive online course designed to progressively help you overcome your social anxiety and fear of approaching attractive women.
The Style Guide for Men – Written by two French fashion consultants. The handbook for any man to start dressing well and how to spot high quality clothes and get them for affordable prices.
The Connection Program – Another online, interactive courses, which guides the user through exercises to help them become more adept at conversations and connecting with people on an emotional level.
The Sexual Confidence Program – Yet another online, interactive course (completing the trifecta) which helps the user become more comfortable demonstrating sexual interest and becoming physically intimate with women.
Escape Plan: Ditch the Rat Race, Travel the World – My guide to long-term travel and living abroad.
What’s in Store for 2013?
My goal for 2012 was to develop a large readership and dependeable revenue stream. That’s accomplished. My goals for 2013 are to now leverage the foundation we’ve built and begin to pursue bigger mediums to get the message out. This means doing more guest spots on major websites and publications. This means doing speaking engagements. It also means pursuing a book deal with a publisher.
Posting will continue. And I’d like to experiment with posting more often in the next few months.
I have three separate books somewhat written in my head (real books; on the same scale as Models). Depending on what happens with the publishers, I may be able to get 1-2 of them out this year.
I’d also like to build an online course which focuses on self-esteem and confidence. We’re also discussing ways to upgrade the experience of the courses and make them a better experience for their users. So look for those to be revamped some time in the new year.
FYI: Although I did hire someone this year, I have no plans to hire anyone else next year. If that changes, the blog will be the first place it’s announced.
All in all, the blog and business continue to grow exponential. Postmasculine is now the focus of 100% of my time and is shaping up to become a permanent career. I won’t lie, it’s a little daunting. Gone are the days where I write about random girls I met or go on rants silly PUA techniques. Things are more serious. There’s a central message I’m transmitting about masculinity and vulnerability, culture and gender, and it’s something I believe has legitimate social value. The stakes are higher, but so are the rewards, which I suppose, is how I like it. It should be another exciting year. Stay tuned.