It’s been my opinion for a few years now that becoming good with women is largely, if not entirely, a process of conquering one’s anxiety, fears and emotional baggage with women. All of the theory, the lines, the tactics, the persuasion techniques — these are either minor details at best, or pointless distractions at worst. [...]

There have been a number of discussions on the forums in recent weeks on the subject of neediness. In my book, I formulate a theory that defines non-neediness as the source of all attractive behavior in men. Unfortunately, I think some readers (judging by the threads on the board) are making one of two mistakes: [...]

Despite being involved in the dating advice industry and spending an inordinate amount of time analyzing and thinking about my own emotional life and relationships, I’m still amazed at how terrible I am at to evaluating romantic and sexual situations objectively. And I think we’re all terrible. In fact, I’m sad to report that I [...]