Mark Wrote:@Dantes: I think a personal blog section would be a nice compromise. I'm not against having a private forum for more active people who want to work on personal issues, but I don't feel like the forum is big enough yet to warrant that. Right now we have about 10-12 regular members and maybe another 30-40 "every now and then" members, and then hundreds of members who almost never post. Creating a sub-forum that only those 10-12 regular members would use would drive the others away imo...
And yes, the idea is to put stuff into action, and I'm glad you and other people are doing things to change their lives... but from a business perspective, I'd like to find a way to get more people signed up here and posting...
I find it interesting that traffic is a full 50% higher than it was last summer, yet comments, forum posts and sales are all relatively the same. It means the new traffic I'm attracting is not identifying with the site and the brand... and is not as invested in it... they're more fly-by-night article readers. Not sure what to do about this...
Yeah, I totally understand you. Especially now where you really explained in detail why you're against a private sub forum for the more active people. Your arguments make sense and I won't start any "please create a private sub forum"-demonstration soon.
But that kind of member proportion is in my experience kind of normal.
In the local lair forum I regularly frequented in from 2009 to 2011, there was nearly the same proportions. About 20-30 regular members, who posted and of them there were about 10-15 guys who regularly went out to take action and we had over 10000 registrations (so about more than 90% inactive forum members)
If you compare the forum stats with the old PP forum, is there any significant difference?
Quote:I find it interesting that traffic is a full 50% higher than it was last summer, yet comments, forum posts and sales are all relatively the same. It means the new traffic I'm attracting is not identifying with the site and the brand... and is not as invested in it... they're more fly-by-night article readers. Not sure what to do about this...
I see. Don't you think it is the way it is, because of the brand change? Some PP-members left, new people, who are into solid, no bullshit, dating advice, discovered your site and I guess the rest doesn't know that your site exists. Am talking here of frustrated RSD-refugees and PU-refugees, that didn't make it here yet (
) and the average joe that visit sites like Men's health or whatever. My guess is that even though you give the best dating advice in "the industry" very few people know you. So I guess, it's a marketing problem, but I'm not yet an expert in online business
Ask yourself how you can make sure people identify themselves more with the brand "Postmasculine". What does it exactly stand for? My answer would be this sentence: Non bullshit dating advice for the average man, who wants to become his best possible self in every area of his life.
Brands like Red Bull or Apple represent a certain identity with specific attributes that attract their customers. But the key question is: How do they manage it that their potential customers invest in their brand? Well my guess is that they really know their clients problems and needs and give them a solutions for their problems/needs.
You did a survey last year, didn't you? Maybe you can still get some more information out of it.
But the main reason why most "pickup/seduction/dating advice" -sales decreases is that
a) most advice doesn't really help (referring here to all the pickup bullshit programms, advice, bootcamps, etc)
b) people generalises dating advice as "not helpful" because of their experiences with a)
c) the companies do not find new, compelling ways of selling a product. (E-books, seminars, online-courses, all of it was there and chances are if someone made bad experiences with them they won't be encouraged to buy the "new, all solving advice that will fix all your problems)
d) it's too expensive. Most of your potential clients are about 16-30 and do not have a regular income yet. Never forget that.
People are sick of empty promises. I know it sounds contraproductive, but maybe it's time to leave that kind of strategy behind and begin with more small-step programms combined with realistic expectations.
Your new products are definitely going in the right direction, but you saw all the negative critique about the way you tried to sell it. Most people get totally turned off by it and won't give your program a chance even if it's golden. That's just the way it is. Most cash cows are tired and angry at the guys who sold them products with promises they didn't keep. That's why sites like PUA-hate become so big.