Forum Activity

[Mark]

I do think the pick up guys are a little more hardcore about being active. I think a lot of the new traffic is very much random people just interested in reading some articles. I've never been good at getting my name out there, and I plan on hiring someone this year to help me with that.

Also, I'm going to be running a new survey next week to cover some of this stuff... I've been thinking about it a lot the past couple weeks and is part of the reason I started this thread. The approach product didn't sell as well as I had hoped, and I'm starting to think that perhaps I'm still kind of selling myself to the old pick up crowd that used to read me, rather than the new crowd that reads me.

I feel like the site is really at a crossroads and could become many things right now. Once I get these other products out, I need to sit down and really figure out and create a brand that people can identify with and then push the site as a brand or an identity... not just interesting articles, or some good advice here and there.

Ironic as it is, I could probably take a few pointers from RSD on creating more loyalty and enthusiasm for my brand.