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[zkelvin]

Mark Wrote:You absolutely nailed it here. And I'm surprised I didn't think of it earlier. But I kind of freaked out last week because the Approach Program sold about 1/2 as much as I expected to. But in the survey I just put up, for every person who responded "I already signed up," over two people responded "I plan on signing up, but am not ready yet." It occurred to me that the way the program is structured -- forcing people to be so accountable -- actually causes people to DELAY signing up. Sigh... yet another case of me prioritizing "what works" over "what sells."

Suggestion to resolve this problem: Give people an option to sign-up and see the first lesson (or two or three or whatever) without having the weekly payments start. Then, they can understand better what kind of place they'll need to be in their life before they actually start the program. Then once they complete the first lesson, they can see the next few, and the weekly payments immediately start, forcing them to be accountable.

For me personally, I'm not in a place in my life where spending an hour or so per day approaching really makes sense.