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[Jon]

Mark Wrote:You absolutely nailed it here. And I'm surprised I didn't think of it earlier. But I kind of freaked out last week because the Approach Program sold about 1/2 as much as I expected to. But in the survey I just put up, for every person who responded "I already signed up," over two people responded "I plan on signing up, but am not ready yet." It occurred to me that the way the program is structured -- forcing people to be so accountable -- actually causes people to DELAY signing up. Sigh... yet another case of me prioritizing "what works" over "what sells."

I hate to say it, but a huge part of the revenue of any self-improvement business is people who buy things and then never use them. Your program is structured to penalize that, which is good from a pedagogical standpoint but not good from a marketing standpoint. Maybe you need to use a carrot instead of a stick, OR be more blatant that you are doing this to incentivise people.