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[Mark]

zkelvin Wrote:I think most newbies come to pickup after something fairly acute has happened to them-- either a rough breakup, or they've gone a record amount of time without getting laid since graduating college, etc. And I think their typical mindset is that some extreme action needs to be taken in response-- routines memorized, 100 girls banged, thousands of nights out approaching, etc. This is also probably why skeezy wall-of-text advertising works-- because it appeals to this mindset. I think the best way to sell your product to this mindset is to first acknowledge the way they feel (extreme circumstances require extreme measures) and then point out the ways in which that can be counterproductive and even ineffective. You probably have enough anecdotes from guys you've coached to make this argument.

Yeah... I'm actually not too concerned about the marketing stuff in general, as strange as that sounds. I *know* what needs to be done... but one problem is that the larger brand is not defined yet (needs to happen first), and the other problem is that it's just a matter of spending a shitload of time on the marketing -- something which I don't particularly enjoy. Right now, the money is decent enough that I don't have to worry about it yet. I'd rather get the brand and vision of the site set in stone first, establish what content is coming and where it's coming from, and then worry about scaling up with marketing.

Quote:At the very least, I wish I had followed the path of genuineness and vulnerability first instead of trodding down the path of routines, perfected lines, and overanalysis for two years.

No kidding, me too.