After a number of delays, the first installment of the new G3 Program is being released today. It’s the Approach Women Program, and like its predecessor, it’s based on the idea of providing an progressive action-plan for users to systematically overcome their anxiety and fears around approaching women. What’s new is that it’s a fully interactive online coaching program.
What makes the Approach Women Program different than anything else:
- It’s interactive. All 20 lessons require user submission in order to move on to the next lesson. So every user MUST report back with their experiences after going out and doing each lesson.
- The progressive desensitization is more gradual. The biggest problem with the old G3 program was that the differences in difficulty from one lesson to the next was too large for many users, so they got frustrated and gave up. The Approach Women Program’s 20 lessons are stair-stepped very gradually so that anybody can get all the way through it, regardless of experience level or the severity of anxiety.
- Focus is put on processing your experiences in a positive and healthy manner. The biggest way guys sabotage themselves when they try to meet women is by interpreting their experiences very poorly, therefore lowering their confidence.
- Both day and night game are taught.
- Both volume of approaches and approaching in specific situations are focused on and practiced.
- 100% video content. No written content. Very little mental masturbation. The very little theory that is presented to you is directly applicable to doing the exercises and processing your experiences.
- Once completing it, you should be able to approach women in any situation, day or night, with little hesitation or nervousness.
- As with the original G3, if you finish the program, you get permanent access for free.
I’ll save the sales pitch and let you just check out the page if you want to learn more about it. If you’re a guy who has ever struggled with approaching women, had massive amounts of anxiety, or who has failed to be consistent in his results, then I highly recommend the program. It’s a program that built based on some basic principles of psychology, it’s completely interactive, it has accountability and feedback built into it, and it’s designed to create long-term success, unlike ebooks you read for one night and then never use.
Learn More Here.
Conquer Your Anxiety With Women
Nervous of approaching a beautiful woman you don’t know? The Approach Women Program is an online interactive course designed to help you slowly remove your fear around women forever. Stop feeling anxious and start making moves.

I see it’s a weekly billing system. Approximately how long is the course? 5 weeks? 10? 20?
The video says that it usually takes between 3 and 6 weeks. This aligns with my experience.
There are a few questions I have for you, Mark:
When doing directs out in the day, pacing and acknowleding that you approaching her is at least unusual has helped me tremendously in my interactions (Got that one from Sinn):
“I know this is pretty crazy/unusual/whatever, but I had to come and meet you, I’m Christian.”
You stated that you don’t believe in framing and pacing.
But especially in this video I can see you doing this a few times.
Isn’t this contrary to the statement that words don’t matter? Aren’t you showing a certain intent with what you’re saying? That was something I always wondered about. Interestingly, you practically only do it in this advertisement. (Which feels overall pretty forced compared to the rest of your writings which I like a lot. I also appreciate that I’m not being bombed with bullshit: never get rejected, looks don’t matter, blablabla…)
Have you ever tried Demonic Confidence? What do you think about it?
I would be interested in your program mainly regarding daygame, that’s where I struggle with anxieties, nightlife is no problem at all.
Thanks for your answers,
Christian
Not really sure what you’re asking here.
In the video he said it was 3-6 weeks with a 30-60 minute time commitment/day. I assume you’ll get the next lesson as soon as you finish the previous one, so the length of the course is dictated by how active you personally are (20 lessons fits perfectly into 3 weeks).
If you do a lesson a day (which is recommended), then 21 days, or three weeks.
It’s in the sales video.
“little known psychological loophole”
Jesus Christ.
I don’t know how typical I am, but I’m tired of the community bullshit. When I decided to sign up for G3, it wasn’t because of the sales video. It was because I’d followed your blog, agreed with your philosophies, and made up my mind. And then I resented having to sit around and wait for your fucking video to end and show me the sign-up form.
Mark, make up your mind what approach you want. Are you trying to snare random people who land on your sales page, or are you trying to build a community with your blog, educate guys as to what the issues are, offer targeted products to help them in the areas they need it, and help them decide what is appropriate for them? Because that landing page sure as hell isn’t aimed at the latter group of people.
Congratulations. With your long-form sales video and your headline, you’ve just made yourself indistinguishable from every other pickup product out there. I thought you were trying to distance yourself from that.
Marketing is marketing. Content-wise I have distanced myself, quite a bit.
I don’t make any false claims in the video. I don’t tell you that you’re going to be banging girls by the dozen within weeks. I say explicitly that it requires a commitment and hard work.
The language is just marketing. And it’s what works. You have to realize that for every long-term blog-reader and community member, there are about 100 casual readers who don’t know me or care who I am, not mention hundreds of randoms who come from affiliates or advertising. The faithful blog readers are a minority of people who can see the page.
I disagree that it works. You’re right that appealing primarily to your frequent blog readers and active forum members isn’t a good idea; they’ll likely buy the products regardless of marketing. And sure it’ll get short-term results; there’ll be loads of sign-ups as you direct a whole bunch of new traffic there from affiliates or advertising. But I think that’s a fraction of your potential. At the moment stuff like ‘Little known psychological loophole’ is only going to be appealing to guys who are interested in PUA, or want PUA but get weirded out by the jargon and unnecessary complexity.
You’re basically still aiming to take a segment of the PUA market, rather than creating a new market from mainstream dating advice (which is currently owned by mens interest magazines, news media websites and blogs, and online dating sites). And you’re not going to get to most of that segment with this USP style sales pitch. I can think of literally hundreds of guys I know who would be interested in improving their dating lives in at least one or two particular aspects. But they’re generally sensible, skeptical guys, so they’re not going to venture to try something new when it comes delivered with the same sales language they’ve learned to ignore.
I agree you’ll see some success, and I hope you get lots of sign-ups, but I think in the long run you’re going to look back and see these tactics were a mistake. Luckily I also believe that you’re going to be around long enough to realise that.
And for any guys reading this who are interested in the program but put off by the sales pitch: buy it anyway. The quality of the product and what you will get it out of it should not be in question. As bad as you might have found the sales pitch, that’s how good you will find the product.
I guess we’ll find out.
I’ve never sold to the non-PUA market, so its style probably still taints my marketing.
Only real way to find out is to test, test, test.
This program looks awesome. This is cheaper and more focused than buying a bunch of eBooks and DVDs from Amazon and throwing all that crap against a wall and seeing what sticks. Doing that causes more anxiety than it kills anyway.
I’d definitely recommend checking this out if you want to get out of your shell and start meeting quality women in your life. I’ve seen Mark help out countless men by reading through the advice he has given them. His advice is always great and I’ve seen a lot of men improve by listening to it.
Although I never did his G3 program Mark has personally helped me work through a lot of anxieties I’ve had with women/dating. If I didn’t already have an awesome girlfriend (Mark actually gave me great advice about one of our first dates) I would absolutely go through this course to see where it brought me.
Sounds good, and I think 13 USD is a fair price. I’ll sign up once my financial situation is less strained.
will these newly revised programs work in a college setting, or do the social structures of college make these programs inapplicable? I can’t figure out if approaching random girls I see on campus is a waste of time.
You could do the day game portion on campus depending on how big your school is. If you go to a mega state school with like 25k people, then yeah, probably. If you go to a small liberal arts school with like 3k, then I’d recommend doing it off campus. The night game portion could be done at house parties.
Also: http://www.manoncampus.com/
I’m surprised by how this looks. This sounds very different from the Mark I know from the blog and from Models. I suppose the targets must be different, and you are not especially aiming at the blog reader with this one.
I’m not criticizing, really. The idea appeals to me, plus I really enjoy your website and I trust you, but I was kind of repelled by the marketing angle.
You have to realize that blog readers are only one segment of the people who will land on that page.
It might be worth acknowledging that up front on your blog instead of just throughout the comments.
What will be the price if I book all 3 programs? Should I wait for the arrival of the other two programs?
I’m sorry if my previous comment seemed inappropriate or aggressive, I’m really just curious.
All three programs will be available together at an overall discount. Current members of the approach program will be able to “upgrade” to all three programs for the discount price. So whether you wait or sign up now, the result will be similar.
Looking at 4-6 weeks before all three are out.
Def interested to do all 3 – will hit you up!
ps I saw half of the video. I know others do it, but actually I can imagine this method of marketing will be chucked out soon anyway. I don’t think it’s the most effective..
I would love that. Unfortunately, the numbers don’t lie…
I think the long-time PUA community refugees around here are burnt out from it and don’t remember how effective it was before they had read 200 other salesletters.
At some point I’ll create a “hype-free” sales page and test it against this marketing. But I imagine that daily blog-readers would be the only demographic that it would do better in.
I don’t like the video much myself because it is not Mark’s usual style that I’m used to. However, at the end it is all about the program, its content and how effective it is. As I trust Mark, I expect big things from it. So far I haven’t found any technique or method which brought permanent change.
Subsequent comments and rereading your description answered my questions, it’s fine. I’m curious what the content will be, price seems fair as well.
I really don’t see why so many people have an issue with this video. I think Mark’s argument is a very reasonable one, being that with this type of marketing he’s targeting a different demographic.
@Tim I think that Mark will mostly extend his share of the male dating advice, lifestyle development market through his blog, not through internet marketing.
My stance on sales techniques is that I don’t really have an issue with it, as long as the content is good. Which I know is true in this case
.
Think about it. When you meet a salesmen in a garage doesn’t he smile at you, shake your hand and try to satisfy your needs. How is this different? Besides that you as a person arn’t there and you have to find other ways in order to convince people.
You raise a good point. Tim mentioned this being “PUA marketing.” Whereas if you go and look at fitness products, real estate investing products, speed reading products, language learning products, or even internet marketing products, you find this kind of marketing everywhere.
Even stuff like Men’s Health and Ask Men (who ostensibly will one day be my competition) plaster stuff like “Six exercises that get you a six pack” and “Three words that make her want more” and crap like that on their cover.
I think a large percentage of my blog readership was burned by PUA products in the past, and so when they see similar marketing for a dating advice product, their knee-jerk reaction now is disgust. But the fact is, casual readers and non-readers respond to this type of marketing more.
But like I said, I’ll keep track of the metrics and how many people are signing up. Tomorrow I promote it to my email list, which is predominantly non-regular readers and more PUA-types.
Down the road, I will probably test out a more subdued approach to selling it and see how it does.
When I promoted Models, I purposely did a hype-free sales page. On the one hand, blog readers loved that and bought it in droves. On the other hand non-blog readers are not buying it in droves and people aren’t interested in promoting it because it lacks that attention-getting marketing.
And because a first time visitor to your site wouldn’t even know it existed
Yeah, I just took a peep around and apart from it being mentioned in a recent post (I think on neediness) it is not really visible. Perhaps instead of the 7 day email course why not publicise The Book? This could include a line such as “get the first 2 chapters of my book here when you sign up.”
Also when I like a blogger I look at their pages and check out their ‘products’ or ‘ebooks’, and I’m sure you can imagine me clicking on a few books from here
Ironic I’m not a fan of those videos but I almost expect a blog to have a visible advert of what they’re selling.
Maybe you can do some sort of deal for people that sign up for your program to buy your book at a % off.
Hi Mark,
will the account expire each week and must be activated or how the system works ?
Thanks
It automatically renews each week.
And how to stop ?
Thanks
Cancel at any time through email.
There’s no PayPal included in the payment options like it was in the past with Models. That’s a problem for non-US citizens.
Yep,
no PayPal available. Will it be unlock any time soon ?
Mark said he’s working on it, but I don’t know how long it takes. Hopefully in the next few days.
My old BJJ school used to struggle to get by and after going to a marketing seminar, the owner has been rolling in the dough just by changing his marketing angle. At first I was kind of off-put by it – the school website looks similar to many of the PUA/internet marketing pages, they don’t list prices up-front, etc. – but then I realized that at the end of the day he is running a business. If the marketing is not undermining the quality of the instruction, then no harm is done.
On the G3 program, I feel as long as the new marketing angle remains separate from your online persona when you are interacting on the blog and forum, and it doesn’t bleed into the content you are selling, I don’t see why your marketing strategy should matter to people. I will personally be getting the program once I have more time to dedicate to it – right now it will conflict with my training schedule.
Mark, I remember you mentioned that there might be a discount when the new program is rolled out for people still in the old G3 program so does that still hold true?
As casual reader of the blog and the forum,I agree that would be better to get away from this type of marketing,as the masters of mental masturbation use,like deangelo and decarlo,and about the example of the garage,yes if I see they use the same techniques of the scammers, trying to persuade you that everything is perfect,my mind will suspect that something is wrong,and I will have problems to trust him.
I liked the video, it didn’t seem as hype-y or sales-y as some people here say it is.
For me, it felt genuine, was a good video and I personally liked it.
I guess I have been exposed to much more predatory marketing that makes this video seem peaceful and zen.
Hey Mark, you said you’re in Brazil.
There is a big party tomorrow, by USP University, in Sao Paulo city. It’s like 20 minutes by car from Paulista.
2000 people confirmed on Facebook they’ll go to that party. It’s entry free and they have a REALLY cheap beer. Lots of crazy girls and freshwomen who just signed to university.
http://pt-br.facebook.com/events/243353659072417/?ref=nf
If you wanna join us, send me a mail.
Video turned me off as a long time reader.
I can definitely see the value in entering a structured system to become proficient at meeting more women…
But the video as it is now feels like a giant:
“Click here if you’re a pussy!!!”
Button.
Maybe most effective would be a separate landing page, with a more straightforward and genuine approach for long time readers; and a separate hypey, promo/marketing page for those not Mark-conscious.
It’s likely that this is what will end up happening with this and all future products (which sucks, because it means 2x the work for me).
Going to experiment with a plain, straight-forward salespage later this week and then compare the metrics.
Hi Mark. It looks great! Im wondering, since i live in Sweden, If I should wait to start the program until springtime. Right now it is realy cold outside and I am wondering if that will have a bad effect on the day game. What do you think?
Another Swede! Yeah man, I hear you and I live in Stockholm! It’s cold. Day game will be tough right now and that’s not an excuse, just simple fact. Although, you’d be ahead of the game if you start now and focus on high-traffic areas, like shopping malls, stores, and such.
Dunno how far ahead in the program the day game exercises comes in but right now people up here are very closed off. Don’t let it be an excuse but dark winters do have an effect in people.
Hey Mark, I am interested in this but can you give us 1 or 2 preview lessons just so we know what to expect in the next 20 days after signing up?
Are there any specific goals each day which we have to complete before we can move on to the next lesson, like getting phone numbers or dates?
Do we have to fully complete each lessons before we are allowed to continue to next lesson even it will probably take us several days to do so?
What is the average duration of doing the assignment each day for a normal guy like me? 1 hour, 2 hours, 3 hours ??
Are there any unrelated tasks like going to the gym regularly or dress with proper clothing just like in your G3 program?
Sorry I asked lots of question, but I am really looking forward do completing this program in one month or less. Thanks for your answer
“Hey Mark, I am interested in this but can you give us 1 or 2 preview lessons just so we know what to expect in the next 20 days after signing up?”
In the future, maybe.
“Are there any specific goals each day which we have to complete before we can move on to the next lesson, like getting phone numbers or dates?”
Yes, goals for all 20 lessons.
“Do we have to fully complete each lessons before we are allowed to continue to next lesson even it will probably take us several days to do so?”
Yes. Everything must be done in order.
“What is the average duration of doing the assignment each day for a normal guy like me? 1 hour, 2 hours, 3 hours ??”
Anywhere from 20 minutes to 2-3 hours. Some days are harder than others.
“Are there any unrelated tasks like going to the gym regularly or dress with proper clothing just like in your G3 program?”
No. Only approaching.
Please make some kind of announcement when youve managed the paypal thing
I found a great sales video that you could use as a model to improve the video already posted, I think it is awesome
http://vimeo.com/35406036
Hi there Mark.
The program sounds interesting.
Is it just about learning and getting used to approach, or alos includes things as asking for phone numbers, planning dates and so on?
Thanks.
Just killing your approach anxiety. Nothing else.
So when finishing all 3 programs, what kind of skill level should we expect?
I mean, will we have the full foundation, so the only thing missing is more interactions with women?
Beautiful sales letter. Well done, Mark.
The non-video version up now feels a million times better to me. Why haven’t I signed up yet? In my head, it’s two things: first, it’s winter and cold, so going outside to talk to people seems like it’d be unpleasant. And there’s another voice in my head that worries still about what I’d say after… Grr…
Re typos in the sales page:
“You’ve been walking your whole like.” -> “You’ve been walking your whole life.”
“Automated. Online. Discrete. Guaranteed.” -> “Automated. Online. Discreet. Guaranteed.”
“It’s automated and discrete.” -> “It’s automated and discreet.”
(assuming, of course, that you meant ‘discreet’ as in ‘no one has to find out’ rather than ‘discrete’ as in ‘made up of small units’)